Parkside. Global private label powerhouse. Packaging management on an XXL scale.

We transform the technical diversity of numerous international suppliers into a homogeneous, globally recognizable brand image for global trade. Through our process-driven design management, we ensure the consistent visual identity of a market-leading private label across the entire product range. In doing so, we master the complexity of geographical adaptations and manage a multitude of language versions for smooth rollout in international markets. As a strategic hub, we turn interchangeable imported items into real brand heroes that impress at the point of sale with clear hierarchies and sales-boosting design. The result is a highly scalable brand presence that builds trust worldwide and measurably increases local sales figures.

Lidl SILVERCREST. Design that sells – even without sales staff.

From headphones to contact grills, from VR headsets to smoothie makers: We reimagined the packaging design for SILVERCREST – clean, modular, and built to stand out. The key objective: self-selling ability – products that sell themselves. In retail, there’s no one to explain the benefits – the design has to do the job.

With a clear structure, bold typography, and visuals that spark desire. A true masterclass in system thinking: hundreds of products, one consistent look, across more than 20 languages. The result? Packaging that tells you everything you need to know – before you buy. And that’s exactly what makes the difference on the shelf.

Carrera. Looks damn good. So do the products.

A historic brand with a modern presence: We’ve electrified Carrera’s packaging design, breathing new life into this legendary brand. Razors, hairdryers, and straighteners now shine on the shelves – bold yellow for men, emotional red for women, and with stunning 3D renderings. This way, not only Carrera customers but also the products themselves make a lasting impression.

Rocky Road. Yummy rocky flashy whoop whoop. Or: How to turn a package into a crazy taste experience.

Take lots of marshmallows, gummy bears, shredded coconut, almonds and chocolate, give it a good shake and put it all together in a bar. That’s Rocky Road! Now put this unusual combination into a package that rocks just as much as its contents. That comes from us! With a mix of design ingredients that you would not necessarily combine at first glance. The result: Super delicious packaging design to bite into.

dormakaba. Access for smart packaging design.

Weinberger. The brand the grey ones trust. Or: How to convince older target groups.

You know: Older people are difficult to convince. A brand for tested health and sanitary products for seniors must therefore above all build trust with the target group 70+. Therefore Weinberger® went on makeover with Orfgen marketing. With the necessary respect for age, a fresh corporate design and above all with newly designed packaging, we were able to convince the sprightly target group. The result: Already in the first weeks after the launch in the new design, sales and demand in the trade increased significantly.

Heußler wine. Palatinate dialect on everyone's lips.

“Alla Hopp” is a typical Palatinate dialect. Outside the Palatinate one would say “Let’s go”. This has also been the motto of the Heußler winegrowing family for generations. One remains attached to tradition, but is always open to new ideas. The perfect ground for cooperation with Orfgen Marketing. For the white and red wine cuvées, we have adopted the design of the labels: linked to tradition, but fresh and modern in the finish. Cheers!

Mebus. Timeless design for a watch brand.

Boring packaging design is’nt the best idea. Especially a watch brand has to keep up with the times. That’s why the Mebus Group was looking for a partner who is familiar with contemporary, modern design: Orfgen Marketing. We designed a clear, reduced brand identity that continues to underline the price advantage of Mebus products, but also radiates a new value. And that for over 700 articles. The result: sales growth in a saturated market and new listings in retail. And because we always have time for good projects, we also support Mebus in digitizing and developing its own brands.

thyssenkrupp Home Solutions. Puzzles until the elevator arrives.

Older people like to puzzle. But not how they can get to the top floor of their house and down again. That’s why Orfgen Marketing developed a customer brochure for thyssenkrupp Home Solutions, the stairlift specialist. In addition to the very popular puzzles, the target group will find content on research and product innovations as well as user reports. The result: an entertaining, informative customer brochure that is used successfully in everyday life. And with the sales it goes upward.

DHBW Heilbronn, degree course in commerce. Coffee to our taste.

Trying is about studying. Anyone who has ever tasted the coffee from “Culinary Coffee” will only confirm this. In 2017, students of the Baden-Württemberg Cooperative State University founded their own roasting plant. A project to our taste, which we are happy to support as guest lecturers for packaging design and corporate design.