Parkside. Global private label powerhouse. Packaging management on an XXL scale.

We transform the technical diversity of numerous international suppliers into a homogeneous, globally recognizable brand image for global trade. Through our process-driven design management, we ensure the consistent visual identity of a market-leading private label across the entire product range. In doing so, we master the complexity of geographical adaptations and manage a multitude of language versions for smooth rollout in international markets. As a strategic hub, we turn interchangeable imported items into real brand heroes that impress at the point of sale with clear hierarchies and sales-boosting design. The result is a highly scalable brand presence that builds trust worldwide and measurably increases local sales figures.

Lidl SILVERCREST. Design that sells – even without sales staff.

From headphones to contact grills, from VR headsets to smoothie makers: We reimagined the packaging design for SILVERCREST – clean, modular, and built to stand out. The key objective: self-selling ability – products that sell themselves. In retail, there’s no one to explain the benefits – the design has to do the job.

With a clear structure, bold typography, and visuals that spark desire. A true masterclass in system thinking: hundreds of products, one consistent look, across more than 20 languages. The result? Packaging that tells you everything you need to know – before you buy. And that’s exactly what makes the difference on the shelf.

Carrera. Looks damn good. So do the products.

A historic brand with a modern presence: We’ve electrified Carrera’s packaging design, breathing new life into this legendary brand. Razors, hairdryers, and straighteners now shine on the shelves – bold yellow for men, emotional red for women, and with stunning 3D renderings. This way, not only Carrera customers but also the products themselves make a lasting impression.

INNOFACT. Because smart minds love smart communication.

Market research – dry and boring? Not with INNOFACT. For the Düsseldorf-based institute, we created ads with sharp copy and eye-catching design to captivate number crunchers with smart headlines. Our communication ensures that INNOFACT not only stands out among the best market research institutes but also comes across as genuinely likable. With INNOFACT, there’s no second-guessing—just confident, research-backed decisions.

DOKAS. The eye eats too. Or: How to turn pet food into favourite snacks.

People only want the very best for their four-legged darlings. A brand that is not perceived in the trade in this way is for the cat. That’s why the animal snack manufacturer Dokas commissioned the animal and brand friends at Orfgen Marketing with a complete relaunch. We turned every part into a treat for people and animals: premium positioning, new claim, modern packaging and web design, as well as advertisements and sales promotion materials with bite.  The result: a real love brand, listing in the specialist trade and in the large supermarket chains and a loyal fan base among two- and four-legged friends. 

Lidl Powerfix. We package what craftsmen tackle.

For Lidl’s private-label Powerfix, we not only develop the outer packaging, but much more: the brand identity for 28 countries and all products from dungarees to ratchet sets. Including packaging design, product shootings and translations in over 20 languages. The result: a tool brand for do-it-yourselfers and professionals that keeps pace with the established brands.

Storypark. Where strong stories grow.

For Storypark, the Hamburg-based PR agency with a penchant for mid-sized businesses, we’ve not only conjured up the name, but also created fresh branding and a stylish website. Our design brings to life Storypark’s finesse in strategic storytelling and their virtuosity on the media world stage. From old-school PR to social media and employer branding – we showcase Storypark as the pace-setter in brand communication in the digital age.

Greenlyte Carbon Technologies. Time to save the world.

We crafted a unique brand design and website for Greenlyte Carbon Technologies, highlighting their groundbreaking direct air capture technology. The work encapsulates their role in advancing the circular carbon economy. Our first client with the potential to indeed save the world one day.

Rocky Road. Yummy rocky flashy whoop whoop. Or: How to turn a package into a crazy taste experience.

Take lots of marshmallows, gummy bears, shredded coconut, almonds and chocolate, give it a good shake and put it all together in a bar. That’s Rocky Road! Now put this unusual combination into a package that rocks just as much as its contents. That comes from us! With a mix of design ingredients that you would not necessarily combine at first glance. The result: Super delicious packaging design to bite into.

Weinberger. The brand the grey ones trust. Or: How to convince older target groups.

You know: Older people are difficult to convince. A brand for tested health and sanitary products for seniors must therefore above all build trust with the target group 70+. Therefore Weinberger® went on makeover with Orfgen marketing. With the necessary respect for age, a fresh corporate design and above all with newly designed packaging, we were able to convince the sprightly target group. The result: Already in the first weeks after the launch in the new design, sales and demand in the trade increased significantly.