DOKAS. The eye eats too. Or: How to turn pet food into favourite snacks.
People only want the very best for their four-legged darlings. A brand that is not perceived in the trade in this way is for the cat. That’s why the animal snack manufacturer Dokas commissioned the animal and brand friends at Orfgen Marketing with a complete relaunch. We turned every part into a treat for people and animals: premium positioning, new claim, modern packaging and web design, as well as advertisements and sales promotion materials with bite. The result: a real love brand, listing in the specialist trade and in the large supermarket chains and a loyal fan base among two- and four-legged friends.