FC Schalke 04. More Schalke than ever before.
Football is all about winning. That’s why FC Schalke 04 engaged us for its new member program. Goal: More members than BVB and a place among the five largest clubs in the world. We thought: Those who want a lot should get more. More esteem, more co-determination and more advantages for each member. The result: 12,000 new Schalke members within one year 2,500 more than the BVB.