Weinberger. The brand the grey ones trust. Or: How to convince older target groups.

You know: Older people are difficult to convince. A brand for tested health and sanitary products for seniors must therefore above all build trust with the target group 70+. Therefore Weinberger® went on makeover with Orfgen marketing. With the necessary respect for age, a fresh corporate design and above all with newly designed packaging, we were able to convince the sprightly target group. The result: Already in the first weeks after the launch in the new design, sales and demand in the trade increased significantly.