{"id":2486,"date":"2018-07-27T13:05:08","date_gmt":"2018-07-27T11:05:08","guid":{"rendered":"https:\/\/www.orfgen.net\/?page_id=2486"},"modified":"2019-08-07T10:15:07","modified_gmt":"2019-08-07T10:15:07","slug":"packaging-design","status":"publish","type":"page","link":"https:\/\/www.orfgen.net\/en\/packaging-design\/","title":{"rendered":"Packaging design"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” full_height=”yes” css=”.vc_custom_1532965651256{background-image: url(https:\/\/www.orfgen.net\/wp-content\/uploads\/2018\/07\/verpackung-macht-marke2-1.jpg?id=2578) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/6″][\/vc_column][vc_column width=”2\/6″ css=”.vc_custom_1525251179214{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: rgba(0,27,40,0.85) !important;*background-color: rgb(0,27,40) !important;}”][vc_custom_heading text=”Packaging makes the brand.” font_container=”tag:h1|font_size:60|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][vc_column_text]In addition to apparent tasks such as transport, protection, and information, the packaging does much more today. What it is and what differences it makes, you can read here.
\n<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1525276757914{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/6″][vc_icon type=”material” icon_material=”vc-material vc-material-call_split” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#1b3b46″][vc_custom_heading text=”Differentiation” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

A packaging makes distinguishes products from the competitors and within its own assortment – it differentiates<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-signal” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#1b3b46″][vc_custom_heading text=”Sale” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

A packaging gives more reasons to buy a product – it sells.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon icon_fontawesome=”fa fa-smile-o” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#1b3b46″][vc_custom_heading text=”Positioning” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Packaging increases the value of the company – it transports messages and values.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_icon type=”material” icon_material=”vc-material vc-material-visibility” color=”white” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_background_color=”#1b3b46″][vc_custom_heading text=”Visibility” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

A packaging increases the value of the brand – it increases visibility and awareness.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_row_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1525276532052{padding-right: 10% !important;padding-left: 10% !important;}”][vc_custom_heading text=”The new dimension of trade.” font_container=”tag:h2|font_size:30|text_align:left|line_height:1%2C2″ use_theme_fonts=”yes”][vc_empty_space height=”20px”][vc_column_text]Commerce has gained a new dimension today: e-commerce. The packaging has a minor influence on e-commerce. Products are rarely packaged in online shops. It is more important to deliver a product which meets expectations. And that starts with unpacking.<\/p>\n

The latter is increasingly becoming a great celebration today. Of these, there are videos, so-called “unboxing”, which generate, by the way, click numbers in the millions. People unpack smartphones, drones or headphones and document their experience in all detail: excited and full of anticipation. The more the packaging matches the values of the brand and the quality demands on the products, the more harmonious and productive is the brand experience. And that creates brand loyalty.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1525276577542{padding-right: 10% !important;padding-left: 10% !important;}”][vc_single_image image=”2387″ img_size=”full” css=”.vc_custom_1528370435138{margin-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_btn title=”Contact us” style=”flat” shape=”square” color=”danger” size=”lg” align=”center” css_animation=”appear” link=”url:%2Fen%2Fpackaging-design%2F%23kontakt|||” el_class=”hover-button” el_id=”ps2id”][vc_empty_space height=”75px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_row_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1525276605226{padding-right: 10% !important;padding-left: 10% !important;}”][vc_single_image image=”2390″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1525276540524{padding-right: 10% !important;padding-left: 10% !important;}”][vc_custom_heading text=”The challengers today: private labels.” font_container=”tag:h2|font_size:30|text_align:left|line_height:1%2C2″ use_theme_fonts=”yes”][vc_empty_space height=”20px”][vc_column_text]At the same time, a very different revolution is taking place in commerce. The global brands competed against each other for decades. Untouched and unrivaled by the private label products. Goliath against Goliath. David isn’t in sight.<\/p>\n

At least until now: The challengers are the private labels from the trading companies. Discounters, supermarkets, drugstores, pet food and home improvement retailers create their own brands. These private labels are on the way from underdog to new heroes. They take their market share from established, global brands.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1525276548884{padding-right: 10% !important;padding-left: 10% !important;}”][vc_custom_heading text=”Segment your assortment.” font_container=”tag:h2|font_size:30|text_align:left|line_height:1%2C2″ use_theme_fonts=”yes” css=”.vc_custom_1534420615565{padding-right: 10% !important;}”][vc_column_text]In competition with other brands, the packaging design offers excellent opportunities. Also within the own assortment more and more brands use it to differentiate and segment the own product portfolio.<\/p>\n

Thus, different price categories, also different expectations and tastes of customers can be served. The result is often an increase in sales. Customers will be paying more for high-quality, and attractive products.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1525341712372{padding-right: 10% !important;padding-left: 10% !important;}”][vc_single_image image=”533″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”Neue Perspektiven f\u00fcr den Handel.” font_container=”tag:h2|font_size:30|text_align:center|line_height:1%2C2″ use_theme_fonts=”yes”][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

Die neuen Eigenmarken der Handels-Unternehmen machen es vor. Durch eine klare Segmentierung im eigenen Sortiment entstehen Produkte, die es pl\u00f6tzlich mit etablierter Marken aufnehmen k\u00f6nnen. Das schafft ganz neue Perspektiven und Absatzm\u00e4rkte.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”11 steps to successful packaging design.” font_container=”tag:h2|font_size:30|text_align:center|line_height:1%2C2″ use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Orfgen Marketing takes every step in this process chain \u2013 from concept to editorial, from design to production. You determine the requirement profile: from all-in-one to individual steps. The following process is part of our competence in packaging design:<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image image=”2525″ img_size=”full” alignment=”center” onclick=”link_image” css=”.vc_custom_1532534084458{margin-right: 25px !important;margin-left: 25px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_btn title=”Contact us” style=”flat” shape=”square” color=”danger” size=”lg” align=”center” css_animation=”appear” link=”url:%2Fen%2Fpackaging-design%2F%23kontakt|||” el_class=”hover-button” el_id=”ps2id”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” equal_height=”yes”][vc_column width=”1\/3″ css=”.vc_custom_1525273260002{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/www.orfgen.net\/wp-content\/uploads\/2017\/04\/orfgen_Powerfix_Rohrreiniger.jpg?id=455) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1525275801704{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/www.orfgen.net\/wp-content\/uploads\/2017\/04\/rara_royal_tarazzo_bag.jpg?id=564) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1525361736864{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/www.orfgen.net\/wp-content\/uploads\/2018\/05\/dokas3.jpg?id=2208) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1525269973562{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #1b3b46 !important;}”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”How should you position yourself for the future?” font_container=”tag:h2|font_size:30|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1532689331834{padding-right: 25px !important;padding-left: 25px !important;}”][vc_empty_space height=”10px”][vc_column_text css=”.vc_custom_1532689427709{padding-right: 25px !important;padding-left: 25px !important;}”]<\/p>\n

The answer is as simple as logical:
\nIf the packaging is the face of the brand, then the development of packaging starts out of the brand. With claim, values, corporate design, right. However, you have to get better and better to be successful. Put the packaging at the front of brand development instead of the end.
\nIf you want to help a private label to more success, look at the most successful benchmark and make it to your “arch enemy”. It doesn\u2019t matter if your arch enemy is a different private label or a global brand. Competition generates power to be better than the average! <\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1525351475834{background-color: #546c74 !important;}”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Let\u2019s talk about your future.” font_container=”tag:h3|font_size:20|text_align:center|color:%23ffffff|line_height:1.5″ google_fonts=”font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_id=”kontakt”][vc_empty_space height=”30px”][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”930″ img_size=”full” style=”vc_box_circle_2″ css=”.vc_custom_1525343312246{padding-right: 10% !important;padding-left: 10% !important;}”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1556633125002{padding-right: 10% !important;padding-left: 10% !important;}”]<\/p>\n

\n
\n

Ninetta Orfgen<\/span><\/h3>\n

Managing Partner<\/span><\/p>\n

Telefon: +49 201 890994-41<\/span>
\nE-Mail: n.orfgen@orfgen.net<\/a><\/span><\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content” full_height=”yes” css=”.vc_custom_1532965651256{background-image: url(https:\/\/www.orfgen.net\/wp-content\/uploads\/2018\/07\/verpackung-macht-marke2-1.jpg?id=2578) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/6″][\/vc_column][vc_column width=”2\/6″ css=”.vc_custom_1525251179214{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: rgba(0,27,40,0.85) !important;*background-color: rgb(0,27,40) !important;}”][vc_custom_heading text=”Packaging makes the brand.” font_container=”tag:h1|font_size:60|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][vc_column_text]In addition to apparent tasks such as transport, protection, and information, the packaging does much more today. What it is and what […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2486","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.orfgen.net\/en\/wp-json\/wp\/v2\/pages\/2486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orfgen.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.orfgen.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.orfgen.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orfgen.net\/en\/wp-json\/wp\/v2\/comments?post=2486"}],"version-history":[{"count":18,"href":"https:\/\/www.orfgen.net\/en\/wp-json\/wp\/v2\/pages\/2486\/revisions"}],"predecessor-version":[{"id":3473,"href":"https:\/\/www.orfgen.net\/en\/wp-json\/wp\/v2\/pages\/2486\/revisions\/3473"}],"wp:attachment":[{"href":"https:\/\/www.orfgen.net\/en\/wp-json\/wp\/v2\/media?parent=2486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}